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E-commerce sites are generally very niche-focused. E-commerce startups that identify a gap in the market for a particular product, service, or idea are successful. They market themselves as leaders in the provision of these niche products or services. Niche products and services also mean the existence of an audience with niche interests. For this reason, determining the right audience is of vital importance in e-commerce. Finding and attracting this audience represents a challenging process. What is the Target Audience?... more